Its frequent use by national leaders -- particularly Richard Nixon and Ronald Reagan -- garnered it the nickname 'The West Coast White House' and made it a focal point for political activism. In August 1969, President Nixon held a gala dinner at the hotel welcoming the Apollo 11 astronauts back from the first manned moon landing.
With one of the largest ballrooms on the West Coast, the Century Plaza has hosted countless events, from star-studded charity balls to the 1967 Pillsbury Bake-Off.
In June 2008, soon after completion of a $36 million rehab, the Century Plaza was purchased by Next Century Associates. Michael Rosenfeld of Next Century hailed the hotel as "a jewel in my hometown." Six months later, he announced plans to demolish the mid-century modern landmark and replace it with two 570-foot towers.
The Los Angeles Conservancy is leading the charge to save the Century Plaza from what they call a "senseless destruction." In April 2009, the National Trust for Historic Preservation named the Century Plaza Hotel to its 2009 list of 'America's 11 Most Endangered Historic Places.'
More than 1,200 people from 29 states and nine countries have pledged their support for the hotel's preservation. The world is watching to see how Los Angeles will choose to treat one of its most important landmarks.
For more information, and to find out how you can help, visit savecenturyplaza.org.